Off-Page SEO strategies to boost your online business

If you’re unfamiliar with how Search Engine Optimization (SEO) works, here is the low down. Google’s algorithm determines how your website ranks publicly by releasing ‘spiders’ and ‘crawlers’ to check for indicators such as backlinks, domain age, traffic, fresh content, etc.; the results will determine whether your site is valuable or not.

Therefore, ensuring that these spiders are happy with what they find is essential. I will share my favourite three off-page SEO strategies to help boost your search engine ranking organically while following search engine guidelines and policies.

Guest Blogging and Link Building

Publishing helpful content as a ‘Guest Blogger’ on other relevant and high-quality websites is a great Link Building tactic to organically grow your search engine ranking and divert traffic back to your website. The primary goal of your content should be to educate and add value to your target audience by building trust and brand awareness.

Trade Articles

Similar to Guest Blogging, posting applicable and quality content on relevant Trade Articles can also improve your website’s search engine rankings. By segmenting your content into bite-size information, you’ll be able to target your audience more effectively and increase readability and likability from readers. When choosing what to write about, consider timeless content subjects to create long-term and manual outreach, giving your content the ability to be rediscovered and another chance to be linked to.

Images and Attribution Links

If your website mainly consists of visual content and you plan on regularly uploading images, setting up a media gallery in a section of your website can also add value to your off-page SEO. Through cross-collaboration, your website can benefit from web users adding your images to their websites, along with an attribution link.

References:

1. Moose (2018) Available at: (https://moz.com/learn/seo/off-site-seo).

2. Webopedia (2018) Available at: (https://www.webopedia.com/TERM/W/White_Hat_SEO.html).

3. Point Blank SEO (2018) Off-page-SEO-list-building-strategies.