Why personal marketing is essential for CEOs and the future of their business

Let people know who you are, and turn your work history, ideals, and achievements into marketable assets. A CEO brand and communications strategy can help you develop a tailored marketing approach to communicate your message to the right audience.

Writing content for an industry-related publication, participating in press interviews, or posting consistently on LinkedIn are examples of how you can leave a significant impact and build your brand reputation.

Most people prefer to do business with companies and individuals who share their values. Hence, positioning yourself strategically in the public eye will allow your target audience to understand your motivations and determine if your values align with theirs.

Despite the positive impact that personal marketing can have on sales, recruitment and company culture, many CEOs are not prioritising themselves to be included in their business communications strategy. This is entirely understandable as CEOs are busy focused on growing the business.

Don’t disregard your presence, and remember that a successful CEO brand and communications strategy will help give your business visibility. If you're interested in standing out from the crowd, drop me a message at zakbassian@gmail.com.