5 Statistics on how Wealth Managers can use thought leadership to drive more conversions

Personal branding is becoming less of a competitive edge and more of a requirement. Gaining trust in the services you offer depends not only on how well they're performed but also on your interactions with clients. LinkedIn and Edelman have launched a survey to explore how thought leadership can be used to accelerate growth and sustain long-term customer relationships:

1. 58% of decision-makers read one or more hours of thought leadership content per week.

2. Thought leadership can create access to high-value decision-makers. 47% of C-suite executives said they shared their contact information after reading the content of thought leadership. Ironically, only 39% of sellers said they thought leadership helps lead generation.

3. Thought leadership content can lead directly to sales. Almost 60% of business decision-makers said that thought leadership directly influenced their decision to do business with companies. However, only 26% of sellers believe that thought leadership can lead directly to closed deals.

4. Thought leadership can create pricing power. More than 60% of C-suite executives said they would pay a premium to companies that create thought leadership content with a clear vision. Of course, only 14% of sellers believe their thought leadership content makes pricing power.

5. Thought leadership content can also drive growth with existing customers. 55% of business decision-makers said they had increased business with a company based on their thought leadership content. Similarly, 60% of decision-makers said thought leadership convinced them to buy a product or service they were not previously considering.

Writing your thought leadership content is time-consuming, but it carries great value in helping you build your brand. If you don't have time to write, feel free to reach out to me at zakbassian@gmail.com