How your brand voice can build trust and increase revenue

When creating content, it all begins and ends with your point of view and tone of voice. Overwhelmingly, brands with a clear point of view and tone of voice outperform their competitors who don't have a content strategy. According to Forbes, posting consistent content and maintaining a uniform message can promote your brand identity and increase your revenue by up to 23%.

By expressing your brand's values, you're earning your customers' trust - as 77% of customers prefer to buy from brands that share their values. So, if your brand voice is on lock, you'll more easily connect with your target audience and build trust. Unfortunately, some of the most common mistakes in content writing involve a botched tone of voice or point of view. The voice style directly affects communication no matter where or how you talk.

When you're speaking, your voice's literal tone and pitch can convey how you feel about what you're saying. With that said, your written tone of voice also impacts how your audience interprets the meaning of your message and intentions. In writing, however, the key is word choice. Take a look at these tone-of-voice examples for an imaginary editing service. They convey the same message, but each has a different tone:

• Sympathetic tone: Writing is hard. If you need help refining your prose, we're here for you.

• Humorous tone: Writer's block is as fun as sitting in gridlock traffic for an hour. We get it. We can help you get unstuck.

• Direct, straightforward tone: We'll refine your writing, correct your grammar, and make your work shine.

• Angry/combative tone: How the *$&. Did you get into this line of work with so little talent? You obviously can't write, so what CAN you do?

Who you are online, or who you want to be, reflects your point of view and tone of voice. The perspective you speak from and the emotions you stir up in others will define your personality and presence. For more information on how to determine your brand voice and content strategy, drop me a message at zakbassian@gmail.com and let's chat!